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Our Audience
fostering global harmony through vocal harmony
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Founded in 2014, Behind The Mic is an educational resource that films interviews with vocal groups in our global community. The site is comprised of artists from South Korea, Italy, India, France, England, Finland, Taiwan, Slovenia, the Philippines, Israel, Denmark, Germany, Brazil, Canada, and the United States. Each vocal group has its fan base, followers, and subscribers, representing millions of viewers.
In 2018, Behind The Mic produced a virtual Worldwide Holiday Special hosted by a celebrity Grammy-winning vocalist and 8 international vocal groups for YouTube as a pilot for a 2021 holiday special which was canceled by a worldwide pandemic.
Engagement
Behind The Mic keeps in touch with audiences through its video interviews with international vocal groups, music educators, and industry specialists. The site is an educational and entertainment-driven resource that tie-in to the featured vocal groups and umbrella organizations such as the American Choral Directors Association, Association of British Choral Directors, and other affiliated global vocal music groups.
Holiday Concert Specials
• Viewers are likely to be women and people between the ages of 25 and 44.
• Holiday viewers are likely to be women between the ages of 25 and 44.
• Live in suburban areas with a gross income of less than $50,000
• Holiday viewers have a higher propensity for holiday shopping (79% vs. 70% of US adults) for shopping earlier (35% plan to start shopping prior to November vs. 30%). They are also more likely to say they will start their shopping during the Black Friday/Cyber Monday period (12% vs. 9%).
Coming In 2024!
Behind The Mic
“fostering global harmony through vocal harmony”
Music and lyrics define who we are as a culture.
At Behind The Mic, we view the world through the prism
of positive behaviors, ambitions, and actions.
The next generation of vocal artists represents
a cross-section of cultures in our global community,
uplifting and impacting humanity in the spirit of
diversity, generosity, faith, and LOVE...
it’s what the world needs now.
Behind The Mic is envisioning the filming of its 2024 Worldwide Christmas Special for a nationally televised December broadcast with distribution to countries of the performing artists. The special will be co-hosted by Alvin Chea (vocalist with the 10-time, Grammy-winning TAKE 6), and Rosana Eckert (recording artist/vocal educator at the University of North Texas).
The production will include vocal groups from India, Slovenia, South Korea, Germany, Sweden, France, England, Brazil, Canada, and the United States. We are “fostering global harmony with vocal harmony” collaborating with artists in our global community.
Just Imagine!
YouGov Analysis
• 65% of US consumers say they watch holiday specials during fall and winter.
• Viewers are likely to be women and people between the ages of 25 and 44.
• Holiday viewers are likely to be women between the ages of 25 and 44.
• Live in suburban areas with a gross income of less than $50,000
• Holiday viewers have a higher propensity for holiday shopping (79% vs. 70% of US adults) for shopping earlier (35% plan to start shopping prior to November vs. 30%). They are also more likely to say they will start their shopping during the Black Friday/Cyber Monday period (12% vs. 9%).
Our Co-Hosts
The Worldwide Christmas Special was pushed back to 2024 due to COVID.