Unabashedly Shure

Behind The Mic is seeking the brand committed to excellence  
in an underserved market... choral music education. 
Our vision expands Shure’s global reach through experiential spaces at national and international conferences, workshops, and festivals.

Choral Directors... Decision Makers

Traditional choral programs have broadened their scope to include a cappella,
vocal jazz/pop, commercial, & theater.. all requiring 
sound reinforcement
This is the opportunity to provide directors with the products they need. 

An Underserved Market

The American Choral Directors Association boasts 22,000 members
representing 1 million high school, collegiate, and professional vocalists. 
With subscribers from 47 countries, the global website reaches tens
of thousands of directors and singers. Audio brands have never exhibited at ACDA National or Regional Conferences. Partnering with Behind The Mic offers the opportunity to make an impact of this underserved market.

Behind The Mic

Behind The Mic is the online resource for choral educators, students, and professional artists specializing in commercial music. The website features video interviews with the world’s leading educators, artists, and music industry specialists, including Bobby McFerrin, Ben Folds, The Manhattan Transfer, The Swingles,
Home Free, and Vox Arsana along with vocal groups from Sweden, France, Denmark, England, the Philippines, Brazil, Slovenia, Israel, Canada, and the United States.

Partnership Opportunities

2018 Worldwide Holiday Special with Cheryl Bentyne

Debut: December 1, 2018
Behind The Mic is filming the “Worldwide Holiday Special”, hosted by Cheryl Bentyne, vocalist with the Grammy award-winning The Manhattan Transfer.

The 1-hour internet broadcast debuts December 1st featuring
The Company (The Philippines), Accent (England, France, Sweden, Canada, the U.S.), Touche (Denmark), Sambaranda (
Brazil), Vox Arsana (Slovenia), and Groove For Thought, The Niskas, and Highline Vocal Jazz (U.S.). This diverse, holiday offering is a global platform through which sponsors can promote their audio product line.

The finale features Ms. Bentyne performing “Christmas Time Is Here” accompanied by the 42 vocalists of the 8 ensembles multi-tracked on a virtual video wall. Once completed, the 1-hour special will be pitched to PBS in a new "Worldwide Holiday Special" for December 2019.

2019 ACDA NATIONAL CONFERENCE

February 27—March 2, 2019 (Kansas City MO)
The American Choral Directors Association celebrates a milestone event at its 60th Jubilee Conference (1959-2919). 15,000 choral directors/educators are expected to participate in performances, workshops, interest sessions, and tour the exhibit hall.

Partnering with Behind The Mic provides the opportunity to construct an “experiential space” for a direct interaction with the decision makers... choral directors who purchase speaker systems, microphones, mixing boards, headphones, and all things necessary for a cappella, vocal jazz/pop, show choir, commercial music, and musical theater ensembles requiring sound reinforcement systems.

Over the past 60 years music publishers, choir tour organizers, university music programs, fundraising companies, equipment suppliers (risers, staging, music stands, et al) have exhibited at the American Choral Directors Association conferences.

Shure has the opportunity to partner with Behind The Mic as the first audio company impacting choral directors/educators, students, and artists in an experiential setting.

2019 THE NATIONAL A CAPPELLA CONVENTION

April 2019 (Memphis TN)
The American Choral Directors Association celebrates a milestone event at its 60th Jubilee Conference (1959-2919). 15,000 choral directors/educators are expected to participate in performances, workshops, interest sessions, and tour the exhibit hall.

Partnering with Behind The Mic provides the opportunity to construct an “experiential space” for a direct interaction with the decision makers... choral directors who purchase speaker systems, microphones, mixing boards, headphones, and all things necessary for a cappella, vocal jazz/pop, show choir, commercial music, and musical theater ensembles requiring sound reinforcement systems.

Over the past 60 years music publishers, choir tour organizers, university music programs, fundraising companies, equipment suppliers (risers, staging, music stands, et al) have exhibited at the American Choral Directors Association conferences.

Shure has the opportunity to partner with Behind The Mic as the first audio company impacting choral directors/educators, students, and artists in an experiential setting.

2020 ACDA REGIONAL CONFERENCES

February—March 2020
Six ACDA Regional Conferences alternate with the ACDA National Conferences, They include Central & North Central, Southern, East, Southwestern, Northwestern, and West. These six regional conferences provide additional opportunities to promote the brand through interactive workshops, self-guided tours, and performances. 

AN INTERNATIONAL REACH... A GLOBAL VISION

2020
Behind The Mic has reached a global audience featuring interviews with diverse artists and audiences from Sweden, Germany, Ireland, Finland, Slovenia, France, England, Hungary, Denmark, Italy, the Philippines, Brazil, Israel, Canada, and the U.S. 

Each country includes a choral organization representing directors, educators, students, and music industry specialists. 

2018-19 SPONSORSHIP: VALUE IN-KIND & CASH 

National and international educational choral music conference offers Shure the opportunity to interact with prospective decision-makers. 

VALUE IN-KIND SPONSORSHIP

The Experiential Space @ ACDA 60th
A separate space for performances, tutorials, and a self-guided tour will be included at the ACDA Jubilee 60th Conference similar to Shure’s NAMM exhibit will make an impact with choral directors, students, and professional vocal groups attending the conference. Specific activities are available upon request. The suggested exhibit would consist of staging to accommodate a 40-member choir, small vocal ensembles, a large screen backing the vocalists for streaming, and a walk-through display with videos and headphones.

CASH SPONSORSHIP
• Worldwide Holiday Special (December 1-25, 2018)
• ACDA 60th Jubilee National Conference (February 27-March 2, 2019)

• National A Cappella Convention (April 2019 / dates tbd)
• Behind The Mic website partner

• Shure sound reinforcement video tutorials

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