2022 Worldwide Holiday Special
Experiential Partnership Opportunities
The 2022 Worldwide Christmas Special will include two celebrity hosts introducing 8 international vocal groups representing a cross-section of worldwide cultures. As a part of the sponsorship, the holiday special will be available to Apple TV+ and include a cause marketing element aligning with Apple’s mission and values. The production will be filmed in St. Paul-Minneapolis and broadcast over television with distribution to the countries of the participating vocal groups. All the vocal groups and host, Alvin Chea have been featured in Behind The Mic video interviews.
In 2018, we produced a “Worldwide Holiday Special” (link) hosted by Cheryl Bentyne of the multi-Grammy-winning Manhattan Transfer featuring 8 international vocal groups from Slovenia, the Philippines, Denmark, Sweden, France, England, Canada, and the U.S. The produced was filmed as a pilot project for the 2022 international Christmas special.
HOSTS & ARTISTS UNDER CONSIDERATION
2 Celebrity Hosts | 8 International Vocal Groups
Music and lyrics define who we are as a culture. At Behind The Mic, we view the world through the prism of positive behaviors, attitudes, ambitions, and actions. The above vocal groups are of unparalleled quality representing diverse cultures in a cross-section of our global community, and their music uplifts the human spirit through diversity, generosity, humility, dignity, and honor.
Help us make the impossible dream come true for these artists through an internationally televised 2022 Christmas special bringing our global community together in vocal harmony. Two celebrity hosts such as Carrie Underwood, Alvin Chea, or Amy Grant would provide a well-known tie-in for audiences and provide initial integrity for the new voices In the music industry. Send us an email regarding partnership opportunities for this exceptional project.
Alton Accola, artist liaison
Promotion & Ad Buys
Late-night network television shows provide the opportunity to showcase the Worldwide Christmas Special. The introduction of an international vocal group by a celebrity host emphasizes the inclusion of the global community.
Tie-in brand ad buys with interactive social media opportunities and the Worldwide Christmas Special is transformed into a holiday event not to be missed.
Behind The and Five By Design have been longtime advocates of Apple. The 2022 Worldwide Christmas Special will be filmed and edited with the Apple product line.
Sponsorship with the correct property can be more successful than a direct advertising campaign. And, no one can more effectively determine the value of a partnership and the “return on investment” than the corporate brand itself. At Behind The Mic, we offer unique experiential opportunities for global sponsorship with our “2022 Worldwide Christmas Special”.
Behind The Mic’s holiday special features exceptional vocal groups in a variety of popular music genres that provide the “wow” factor to your partnership. We’ve searched the world wide web and featured interviews with artists from South Korea, Germany, Sweden, France, England, Brazil, Canada, and the United States for the international broadcast.
Add to that, celebrity hosts including the multi-Grammy-winning Alvin Chea (Take 6), Amy Grant, or Carrie Underwood. The artistswill certainly add impact and credibility to the international vocal groups. Minneapolis-St. Paul has numerous creatives and production companies that add the highest values to the broadcast.