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Unabashedly Bose
Behind The Mic is seeking the brand committed to excellence
in an underserved market... choral music education.
Our vision expands Bose’s global reach through experiential spaces at national and international conferences, workshops, and festivals.
Choral Directors... Decision Makers
Traditional choral programs have broadened their scope to include a cappella,
vocal jazz/pop, commercial, & theater.. all requiring sound reinforcement.
This is the opportunity to provide directors with the products they need.
An Underserved Market
The American Choral Directors Association boasts 22,000 members
representing 1 million high school, collegiate, and professional vocalists.
With subscribers from 47 countries, the global website reaches tens
of thousands of directors and singers. Audio brands have never exhibited at ACDA National or Regional Conferences. Partnering with Behind The Mic offers the opportunity to make an impact of this underserved market.
Behind The Mic
Behind The Mic is the online resource for choral educators, students, and professional artists specializing in commercial music. The website features video interviews with the world’s leading educators, artists, and music industry specialists, including Bobby McFerrin, Ben Folds, The Manhattan Transfer, The Swingles,
Home Free, and Vox Arsana along with vocal groups from Sweden, France, Denmark, England, the Philippines, Brazil, Slovenia, Israel, Canada, and the United States.
Partnership Opportunities
2018 Worldwide Holiday Special with Cheryl Bentyne
Debut: December 1, 2018
Behind The Mic is filming the “Worldwide Holiday Special”, hosted by Cheryl Bentyne, vocalist with the Grammy award-winning The Manhattan Transfer.
The 1-hour internet broadcast debuts December 1st featuring The Company (The Philippines), Accent (England, France, Sweden, Canada, the U.S.), Touche (Denmark), Sambaranda (Brazil), Vox Arsana (Slovenia), and Groove For Thought, The Niskas, and Highline Vocal Jazz (U.S.). The holiday special is a global platform through which sponsors can promote their audio product line.
The finale features Ms. Bentyne performing “Christmas Time Is Here” accompanied by the 42 vocalists of the 8 ensembles multi-tracked on a virtual video wall.
2019 ACDA NATIONAL CONFERENCE
February 27—March 2, 2019 (Kansas City MO)
The American Choral Directors Association celebrates a milestone event at its 60th Jubilee Conference (1959-2919). 15,000 choral directors/educators are expected to participate in performances, workshops, interest sessions, and tour the exhibit hall.
Partnering with Behind The Mic provides the opportunity to construct an “experiential space” for a direct interaction with the decision makers... choral directors who purchase speaker systems, microphones, mixing boards, headphones, and all things necessary for a cappella, vocal jazz/pop, show choir, commercial music, and musical theater ensembles requiring sound reinforcement systems.
Over the past 60 years music publishers, choir tour organizers, university music programs, fundraising companies, equipment suppliers (risers, staging, music stands, et al) have exhibited at the American Choral Directors Association conferences.
Bose has the opportunity to partner with Behind The Mic as the first audio company impacting choral directors/educators, students, and artists in an experiential setting.
2019 THE NATIONAL A CAPPELLA CONVENTION
April 2019 (Memphis TN)
The American Choral Directors Association celebrates a milestone event at its 60th Jubilee Conference (1959-2919). 15,000 choral directors/educators are expected to participate in performances, workshops, interest sessions, and tour the exhibit hall.
Partnering with Behind The Mic provides the opportunity to construct an “experiential space” for a direct interaction with the decision makers... choral directors who purchase speaker systems, microphones, mixing boards, headphones, and all things necessary for a cappella, vocal jazz/pop, show choir, commercial music, and musical theater ensembles requiring sound reinforcement systems.
Over the past 60 years music publishers, choir tour organizers, university music programs, fundraising companies, equipment suppliers (risers, staging, music stands, et al) have exhibited at the American Choral Directors Association conferences.
Bose has the opportunity to partner with Behind The Mic as the first audio company impacting choral directors/educators, students, and artists in an experiential setting.
2020 ACDA REGIONAL CONFERENCES
February—March 2020
Six ACDA Regional Conferences alternate with the ACDA National Conferences, They include Central & North Central, Southern, East, Southwestern, Northwestern, and West. These six regional conferences provide additional opportunities to promote the brand through interactive workshops, self-guided tours, and performances.
A GLOBAL VISION
European Choral
Association
AN INTERNATIONAL REACH
2020
Behind The Mic has reached a global audience featuring video interviews with diverse artists and audiences from Sweden, Germany, France, England, Hungary, Denmark, Italy, the Philippines, Brazil, Israel, Canada, and the U.S. Each country includes choral organizations representing directors, educators, students, and industry specialists.